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Marketing Management

]]> By Kotler, Philip .
New Delhi Pearson Education 2016 .
756;I21 , The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. 9789332557185

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Principles of Marketing

]]> By Kotler, Philip .
New Delhi Pearson Education 2016 .
732 , In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for market ers to develop meaningful connections with their customers. Principles of Marketing, 15/e, helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities. 9789332558472

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Marketing Management

]]> By Kotler, Philip.
New Delhi Prentice Hall of India Pvt. Ltd. 1999 .
789: I.33 , The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kotler underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance. 81-203-1178-7

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Marketing Management

]]> By Kotler, Philip.
Noida Pearson India Education Services Pvt. Ltd. 2018 .
121 , The world of marketing is changing everyday - and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management, 15 / e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. 978-93-325-5718-5

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Marketing 4.0: Moving from Traditional to Digital

]]> By Kotler, Philip.
New Delhi Wiley India Pvt. Ltd. 2017 .
184 , Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity and the increasing sub-culture splintering that will shape tomorrow's consumer, this foundation shows why Marketing 4.0 is becoming imperative for productivity and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create Wow moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before. 978-81-265-6693-8

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Marketing Management

]]> By Kotler, Philip; Keller, Kevin Lane; Chernev, Alexander ; Sheth, Jagdish N.& Shainesh, G..
New Delhi Pearson India Education Services 2026 .
649 978-93-671-3819-9

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Ten Deadly Marketing Sins

]]> By Kotler, Philip.
Canada WILEY 2004 .
152 978-0-471-65022-5

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