Knowledge Resource Center Search for 'copydate:"2018; c2017"'

Click: The Amazing story of India's E-Commerce Boom and Where It's Headed

]]> By Bhanver, Jagmohan .
Gurugram Hachette Book Publishing India Pvt. Ltd. 2017 .
310 , A sharp study of the evolution of the ecommerce sector in India and how it is reshaping the way we do business Whether we’re hailing a cab or ordering food, buying groceries or shopping for clothes, booking a hotel or finding the right doctor – our lives today are lived online. For a population with severe trust issues with online payments, Indian consumers have embraced ecommerce with phenomenal enthusiasm in the past few years. In turn, an incredible number of ecommerce companies operate here today, the more successful among them disrupting business paradigms and changing the way products and services are bought, sold and consumed in the country. Just how has this transformation come about? Through the stories of eight players that have experienced the incredible highs and lows that the industry has witnessed – Flipkart, Snapdeal, MakeMyTrip, Pepperfry, Just Dial, redBus, InMobi, Paytm – this book unravels the incredible story of the evolution of e-commerce in India. Tracing the first sparks that led young, intrepid entrepreneurs to set up these exciting ventures, the book examines how their business models have changed since they began operations; analyses the innovations and strategies that paid off for them and documents the rapidly changing trends in investment, sales and marketing that have shaped their fortunes. Taking into account the recent rumblings that have shaken the industry – from competitive pricing and discount wars to devaluation of former star companies to new and stringent government regulations – Click! presents a long view of where the industry is headed and presents an incisive vision of it that is both inspirational and cautionary. 978-93-5195-237-4

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Introduction to Programming Using Python

]]> By Liang, Y. Daniel.
Chennai Pearson India Education Services Pvt. Ltd. 2017 .
557 , Introduction to Programming Using Python is intended for use in the introduction to programming course. Daniel Liang is known for his “fundamentals-first” approach to teaching programming concepts and techniques. “Fundamentals-first” means that students learn fundamental programming concepts like selection statements, loops and functions, before moving into defining classes. Students learn basic logic and programming concepts before moving into object-oriented programming and GUI programming. Another aspect of Introduction to Programming Using Python is that in addition to the typical programming examples that feature games and some math, Liang gives an example or two early in the chapter that uses a simple graphic to engage the students. Rather than asking them to average 10 numbers together, they learn the concepts in the context of a fun example that generates something visually interesting. Fundamentals-first approach introduces basic programming concepts and techniques on selections, loops, functions, before writing custom classes. Liang introduces and uses objects in Chapter 3, but defining custom classes is covered later in Chapter 7. Problem-driven approach teaches programming in a problem-driven way that focuses on problem solving rather than syntax. Liang captures students’ interest by using interesting examples in a broad context (areas include math, science, business, financials, gaming, animation and multimedia). Appropriate syntax and libraries are introduced in order to solve the problems. Flexible GUI Coverage gives instructors the flexibility to skip graphics topics or cover these topics later in the course. The book use Python’s built-in Turtle graphics module in Chapters 1-6 and Tkinter in the rest of the book. Both Turtle and Tkinter are simple, easy to learn and valuable pedagogical tools for teaching the fundamentals of programming and object-oriented programming. GUI Examples are offered early in every chapter and a special set of GUI exercises appears at the end of every chapter. 978-93-325-5184-8

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Marketing 4.0: Moving from Traditional to Digital

]]> By Kotler, Philip.
New Delhi Wiley India Pvt. Ltd. 2017 .
184 , Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity and the increasing sub-culture splintering that will shape tomorrow's consumer, this foundation shows why Marketing 4.0 is becoming imperative for productivity and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create Wow moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before. 978-81-265-6693-8

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The Power of Positive Leadership: How and Why positive leaders transform teams and organizations and change the world

]]> By Gordon, Jon.
New Delhi Wiley India Pvt. Ltd. 2017 .
198 , We are not positive because life is easy. We are positive because life can be hard. As a leader, you will face numerous obstacles, negativity, and tests. There will be times when it seems as if everything in the world is conspiring against you and your vision seems more like a fantasy than a reality. That’s why positive leadership is essential! Positive leadership is not about fake positivity. It is the real stuff that makes great leaders great. The research is clear. Being a positive leader is not just a nice way to lead. It's the way to lead if you want to build a great culture, unite your organization in the face of adversity, develop a connected and committed team and achieve excellence and superior results. Since writing the mega best seller The Energy Bus, Jon Gordon has worked and consulted with leaders who have transformed their companies, organizations and schools, won national championships and are currently changing the world. He has also interviewed some of the greatest leaders of our time and researched many positive leaders throughout history and discovered their paths to success. In this pioneering book Jon Gordon shares what he has learned and provides a comprehensive framework on positive leadership filled with proven principles, compelling stories, practical ideas and practices that will help anyone become a positive leader. There is a power associated with positive leadership and you can start benefiting yourself and your team with it today. 978-81-265-7165-9

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God Talks With Arjuna The Bhagavad Gita: Royal Science of God-Realization: The immortal dialogue between soul and spirit: A new translation and commentary(Vol. I &II) Hindi

]]> By Yogananda, Paramahansa.
Kolkata Yogada Satsanga Society of India 2017 .
666 978-93-83203-66-6

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