Knowledge Resource Center Search for 'su:"Entrepreneurship "'

Entrepreneurship

]]> By Hisrich, Robert D, Peters, Michael P .
New York McGraw Hill Education (Asia) 2008 .
648 , Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. 9780071259521

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Entrepreneur Mind : 100 Essential beliefs...

]]> By Johnson, Kevin D.
New Delhi Jaico Publishing House 2013 .
254 , To achieve unimaginable business success and financial wealth-to reach the upper echelons of entrepreneurs, where you'll find Mark Zuckerberg of Facebook, Sara Blakely of Spanx, Mark Pincus of Zynga, Kevin Plank of Under Armour, and many others-you have to change the way you think. In other words, you must develop the Entrepreneur Mind, a way of thinking that comes from learning the vital lessons of the best entrepreneurs. In a praiseworthy effort to distill some of the most important lessons of entrepreneurship, Kevin D. Johnson, president of multimillion-dollar company Johnson Media Inc. and a serial entrepreneur for several years, shares the essential beliefs, characteristics, and habits of elite entrepreneurs. Through the conviction of his own personal experiences, which include a life-changing visit to Harvard Business School, and the compelling stories of modern-day business tycoons, Johnson transforms an oftentimes complex topic into a lucid and accessible one. In this riveting book written for new and veteran entrepreneurs, Johnson identifies one hundred key lessons that every entrepreneur must learn in seven areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder your entrepreneurial growth. Smart and insightful, The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs is the ultimate primer on how to think like an entrepreneur. ADVANCE PRAISE "Kevin Johnson is definitely playing a pivotal role in contributing to our entrepreneurship age." -Vivian Giang, reporter, Business Insider "Kevin Johnson has written a phenomenal book that will inspire readers to become high-achieving entrepreneurs. He exemplifies and articulates the great opportunity, fulfillment, and value that pursuing entrepreneurship brings. Well done." -Andrew Young, former mayor of Atlanta, U.S. congressman, and U.S. ambassador to the United Nations "This book is an important resource for current and aspiring entrepreneurs." -Eric Overby, Ph.D., assistant professor, Scheller College of Business, Georgia Institute of Technology "Kevin stitches together actual life scenarios and outcomes that every entrepreneur needs to understand. This book doesn't live in the clouds like some others do. Real life for real business builders... read it!" -Devon Wijesinghe, serial entrepreneur; chairman, Insightpool; director, Atlanta Technology Angels "Kevin has just given us the next best how-to handbook on starting, building, and sustaining your own business. It is written with such clarity and with commonsense lessons that truly hit the mark, turning complex concepts into simple applications." -Kent Matlock, CEO, Matlock Advertising and Public Relations "In this commendable work, Kevin has emboldened a movement very dear to my heart: making entrepreneurship accessible and a viable option for millions of young people around the world." -Scott Gerber, founder, Young Entrepreneur Council; author, Never Get a "Real" Job "Wow! Within minutes of reading this book, the business strategies and secrets that Kevin shared more than paid for the price. I highly recommend this book to entrepreneurial newbies, seasoned pros, and everybody in between. Buy it, use it, and watch your business grow!" -Shaun King, founder, HopeMob "Kevin's book is thought-provoking and insightful. It is full of rich ideas on how to develop an entrepreneurial mindset and how to build a business the right way, avoiding the issues that have caused others to stumble." -Christopher Hanks, director of Entrepreneurship Program, University of Georgia 9788184957846

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Business the Kishore Biyani Way: 10 Secrets of one of India's Greatest Businessman

By Krishnan, Janaki.
Mumbai Jaico Publishing House 2015 .
201 978-81-8459-640-5

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Corporate Yogi: My Journey as a Spiritual Seeker and an Accidental Entrepreneur

]]> By Lal, Arvind.
Noida Harper Collins Publishers India 2018 .
257 978-93-5277-678-8

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Entrepreneurship

]]> By Hisrich, Robert D.
Chennai Tata McGraw Hill Education Pvt. Ltd. 2014 .
696 978-93-392-0538-6

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Entrepreneurship: A South-Asian Perspective

]]> By Kuratko. D F .
Delhi Cengage Learning India Pvt. Ltd. 2016 .
605 , Post liberalization, India has unleashed its entrepreneurial talent. Thousands of entrepreneurs were born in the last decade itself and many of them have made global marks. Though David McClelland and team had demonstrated nearly fifty years ago in India that entrepreneurs could be developed through psychological education, and the Gujarat experience demonstrated beyond doubt the same thing, entrepreneurial education was limited to a few select institutions. However, post liberalization, several universities and institutions in India are offering courses on entrepreneurship. This book, Entrepreneurship: A South-Asian Perspective, deals with various facets of entrepreneurship and is meant to meet the requirements of management and commerce students of various universities across the country. 978-81-315-1716-1

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Entrepreneurship Development: Indian Cases on Change Agents

]]> By Ramachandran, K.
Chennai Tata McGraw Hill Education Pvt. Ltd. 2009 .
257 978-0-07-024887-8

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Effectual Entrepreneurship

]]> By Read, Stuart.
New York Routledge : Taylor & Francis Group 2017 .
312 , Whether you’re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don’t wait. Open this updated bestseller. Inside you’ll find everything you need, including: a new and popular way to learn about and to practice entrepreneurship. new practical exercises, questions and activities for each step in your process. specific principles derived from the methods of expert entrepreneurs. over seventy updated case briefs of entrepreneurs across industries, locations and time. new applications to social entrepreneurship, technology and to large enterprises. plentiful connections to current and foundational research in the field (Research Roots) brand new chapter on "The Ask" - strategies for initiating the process of co-creating with partners data that will challenge conventional entrepreneurship wisdom a broader perspective on the science of entrepreneurship In this vibrant updated edition, you will find these ideas presented in the concise, modular, graphical form made popular in the first edition, perfect for those learning to be entrepreneurs or those already in the thick of things. If you want to learn about entrepreneurship in a way that emphasizes action, this new edition is vital reading. If you have already launched your entrepreneurial career and are looking for new perspectives, take the effectual entrepreneurship challenge! this book is for you. If you feel that you are no longer creating anything novel or valuable in your day job, and you’re wondering how to change things, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice and practical techniques in these pages and on the accompanying website: www.effectuation.org 978-1-138-92378-2

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Entrepreneurship Development

]]> By Sharma, Sangeeta.
Delhi PHI Learning Pvt. Ltd 2016 .
215 , This book is a modest attempt to acquaint students with the basics of entrepreneurship and the prevailing entrepreneurial climate in India. Motivating young brains to explore and follow entrepreneurial pursuits by educating them about its challenges, opportunities, risks and rewards is the prime objective of this introductory text. In the course of writing the present book, special care has been taken to elaborate on a number of ideas, theories and concepts so as to help readers explore and understand various aspects and dimensions of entrepreneurship. Wherever needed, the contents are supplemented with suitable examples and cases in order to make reading more interesting and relevant. The book also presents a comprehensive coverage of few niche areas of study, namely ‘Creativity, Innovation and Value Creation’, ‘Family-owned Businesses’ and ‘Rural Entrepreneurship’. The book conforms to the syllabi of B.A. and BBA of many universities and hence it is suitable for their course study. Besides, the EDP trainers and motivators associated with government institutes (NISEBUD, MSME, NIMSME, SIDO, TCOS, CEDs and ITIs) may also find this book of immense value to them. KEY FEATURES • Comprehensive coverage of all prescribed topics • Systematic arrangement and analytical presentation of contents • Extensive use of tables and diagrams to illustrate the text • Chapter-end exercises for better grasp of the topics covered • Recapitulation for a quick glance of the topics • Coverage of new policy initiatives, programmes and schemes launched by the Union Government • Description of various legal compliances for setting up of a new venture 978-81-203-5270-4

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Entrepreneurship: Successfully Launching New Ventures

]]> By Barringer, Bruce R.
Noida Pearson India Education Services Pvt. Ltd 2012 .
563 , Entrepreneurship: Launching New Ventures Introduces Readers To The Process Of Entrepreneurial Success And Shows Them How To Be Effective Every Step Of The Way. 978-93-325-5558-7

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Entrepreneurship

]]> By Badi, R V .
Delhi Vrinda Publication Pvt. Ltd. 2012 .
516 , It explains the various concepts of Entrepreneurship,Intrapreneurial and Entrepreneurial Cultures, International Entrepreneurship,Starting a Venture as Project,Financing New Venture,Managing, Development and Ending of Enterprises,Small Scale Industries and Other Special Units and Entrepreneurship. 978-81-8281-442-4

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Entrepreneurship

]]> By Roy, Rajeev.
New Delhi Oxford University Press 2018 .
571 , The second edition of Entrepreneurship is designed to meet the needs of management students and entrepreneurs. It aims to familiarize readers with the ground realities of starting and managing their own businesses. The book explains concepts based on original research and the author's own experience in setting up and running entrepreneurial ventures. 978-0-19-807263-8

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Entrepreneurship Development and Small Business Enterprises

]]> By Charantimath, Poornima M.
Noida Pearson India Education Services Pvt. Ltd 2019 .
396 978-81-317-6226-4

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Entrepreneurial Development

]]> By Khanka, S. S..
New Delhi S. Chand & Company Pvt. Ltd., 1999 .
794 , This book is useful for B.Com., M.Com., and MBA students of all Indian Universities. Presentation of various aspects of entrepreneurship is the most salient features of this book. Clarity of all topics has been given throughout. Description of the most difficult topics, in a simple and easy to follow style, has been the authors main attempt. • At the end of the each chapter Assessment Questions are included in this book. Glossary, Bibliography, Author Index, Subject Index and Abbreviations are incorporated at the end of the book. 978-81-219-1801-5

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Entrepreneurship Development and Project Management: Text and Cases

]]> By Baporikar, Neeta.
Mumbai Himalaya Publishing House 2018 .
415 , The field of entrepreneurship has grown in recent decades into an interdisciplinary area of study that has found a secure niche in both humanities and business education. Today's students, in all their wonderful diversity, are tomorrow's entrepreneurs, leaders and managers. They are the hope of 21st century. While continuing to emphasize the relevance of cultural diversity, the global economy, ethics and social responsibility, the imperatives of quality and high performance for entrepreneurs and enterprises, management educators must step confidently forward. New values and management approaches are appearing; the nature of work and organizations are changing; the age of information is not only with us, it is transforming organizations and our everyday lives. 978-93-5273-600-3

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India Land of a Billion Entrepreneurs

]]> By Kachru, Upendra.
Noida Pearson 2011 .
258 , Greater self-employment or entrepreneurship can lead to rapid economic growth in India. With this idea, India Land of a Billion Entrepreneurs examines what it takes to become a successful entrepreneur and explores the possibility of India emerging 978-81-317-5861-8

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Management and Entrepreneurship

By Bedi, Kanishka.
New Delhi Oxford University Press 2017 .
350 , Management and Entrepreneurship provides a complete overview of managerial decision-making responsibilities and the role played by entrepreneurship in developing an organization. Suitable for: Management and Entrepreneurship provides a complete overview of managerial decision-making responsibilities and the role played by entrepreneurship in developing an organization.

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Patterns of Entrepreneurship Management

]]> By Kaplan, Jack M..
New Delhi Wiley India Pvt. Ltd. 2015 .
377 978-81-265-5564-2

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Small Business and Entrepreneurship

]]> By Kumar, S Anil.
New Delhi I. K. International Publishing House Pvt. Ltd. 2008 .
380 978-81-906942-3-0

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Small Scale Industries and Entrepreneurial Development

]]> By Murthy, C S V.
Mumbai Himalaya Publishing House 2017 .
305 , Thousands of new businesses are started every year, and more than half will be out of existence within a year. Many entrepreneurs who fail in their ventures may like to involve again and begin the process of creating another type of business, while others will become disenchanted and elect to work for someone else. The businesses that succeed will make a significant contribution to the nation’s economy. Hence creating a new venture is exciting, challenging, frustrating and rewarding Small business employs more than half of the work force and they create more hobs than do large companies. They are more innovative than bigger firms. Small companies are often the only source of some services and products in rural areas or small towns. Some of the new businesses are created by people who have had no business experience or formal training and their success is often attributed to ‘luck’. Other entrepreneurs study the start up process, and their success is often attributed to ‘hard work’. This book is mainly written to help students ‘study’ the start up process. It is hoped that students of MBA, M.Com. and BBM finds this book interesting. The question papers of BBM course of Bangalore University has been answered fully as on date giving reference of page numbers and para numbers. Some changes have been made in this second edition to make the text an even better learning and teaching resource. The book has been carefully revised, improved and updated to provide students with knowledge of entrepreneurial development and small scale industries that will be needed not only during the rest of the 2000s but also in a new century. 978-93-5273-057-5

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Starting a Successful Business: Choose a business, control your finances, manage operations

By Morris, Michael J.
New Delhi Kogan Page 2011 .
229 , Setting up a small business and ensuring its survival can be a risky and daunting task. When a new business fails, often within a year, it is mainly due to a lack of proper preparation and forward planning. This seventh edition of Starting a Successful Business is a comprehensive guide to setting up a business that will thrive. Covering all the information needed to turn an exciting new business idea into stable and profitable businesses, it takes the reader through each important step of the start-up process in a clear, accessible way. Referencing British legal and tax systems, it discusses the major problems facing any new business, highlights potential pitfalls, and offers practical advice on topics such as: ideas for new start-ups, business planning, marketing, selling and advertising, finances and financial control, business law and employing staff. The seventh edition includes international case studies, information on how to start an internet business, an introduction to cloud computing, and information on starting a green business. 978-0-7494-6184-5

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Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability

]]> By Wheelen, Thomas L..
Noida Pearson India Education Services Pvt. Ltd. .
2018 978-93-528-6189-7

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Systems Thinking For Effective Managers: The Road Less Traveled

]]> By Dutta, Prashun.
New Delhi Sage Publications India Pvt. Ltd. 2017 .
193 , Traditional education has been extremely biased towards science, owing primarily to the success that science has demonstrated in the last three centuries. While the methods of science are greatly, if not fully, responsible for its success, these are grossly inadequate in the context of societal systems and the complexities that managers and leaders deal with. The real world is markedly different and heavily interconnected. Systems thinking is the perfect antidote to the stagnation that characterizes managerial theories and practices. Conventional management, constrained by a sanitized world view, is no longer able to deliver as it did in the past. Expanding horizons and thinking holistically unveils the big picture and builds a body of knowledge more suited to the changing times we live in 978-93-864-4673-2

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Technology and Innovation Management

]]> By Dubey, Sanjiva Shankar.
Delhi PHI Learning Pvt. Ltd. 2017 .
243 978-81-203-5312-1

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Technology Ventures: From Idea to Enterprise

]]> By Byers, Thomas H..
NewYork McGraw Hill Companies, Inc. 2011 .
680 978-007-128921-4

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The Business Plan Workbook: A step by step guide to creating and developing a successful business

]]> By Barrow, Colin.
New Delhi KoganPage Ltd. 2018 .
350 978-0-7494-8179-7

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The Dynamics of Entrepreneurial Development and Management: Planning for Future Sustainable Growth

]]> By Desai, Vasant.
Mumbai Himalaya Publishing House 2018 .
744 978-93-5299-133-4

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The Innovator's Way: Essential Practices for Successful Innovation

]]> By Denning, Peter J.
New Delhi PHI Learning Pvt. Ltd. 2012 .
434 , Innovation is the ruling buzzword in business today. In this book, innovation experts Peter J. Denning and Robert Dunham inform us how the chances of an innovative idea’s becoming successful can be increased. Defining innovation as not simply an invention, but a policy and process that is to be managed, they explain that it is a personal skill that can be learnt, developed through practice, and extended into organizations. It is also the art of getting people to adopt change. The authors identify and describe eight personal practices that all successful innovators perform: sensing, envisioning, offering, adopting, sustaining, executing, leading, and embodying. Together, these practices can boost a fledgling innovator to success. Weakness in any of these practices, they show, blocks innovation. The authors Denning and Dunham describe innovation at scales ranging from the private (a family organization of chores and allowances) to the planetary (the invention and adoption of the World Wide Web). They provide a detailed account of the eight practices and how to accomplish them; and they chart the path to innovation mastery, from individual practices to teams and social networks. 978-81-203-4487-7

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Value Proposition Design: How to create products and services customers want. Get Started with

]]> By Osterwalder, Alex.
New Delhi Wiley India Pvt. Ltd. 2018 .
290 978-81-265-5307-5

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Walk The Talk: Women, Work, Equity, Effectiveness

]]> By Hazarika, Anjali.
New Delhi Sage Publications India Pvt. Ltd. 2017 .
337 , If we recognize that economic growth requires the efficient allocation of resources, then how can half of the world’s population be prevented from making a full contribution? We acknowledge that women are different, yet fail to realize their potential as equals. We accept that women need to be empowered, yet debate who should take the lead and who the stakeholders are. This book grows directly out of the personal challenges the author grappled with, the conversations she has had with women in a variety of settings, and the constructive debates with corporate representatives and policy planners on how the process of change should be initiated. It asserts that the responsibility of enhancing gender diversity at the workplace does not lie entirely with the companies, although much work needs to be done by them, but with several stakeholders—the government, NGOs, men, and women themselves—all of whom need to work together to bring about an equitable environment for women at the workplace. When these stakeholders operate in isolation they are less effective; they add greater value when networked. This book is a must-read for those who would like to walk the talk and suggests how together we can ensure equity with effectiveness. It provides ideas and agenda for action to create an ecosystem of empowerment. 978-93-864-4691-6

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The Startup Equation: A Visual Guidebook to Building, Launching and Scaling Your Startup

]]> By Fisher, Steven .
New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016 .
300 , You have a great idea for a new business. Now what? How do you turn that great idea into a viable business? Leveraging visual tools. The Startup Equation leads you step-by-step through the decisions you need to make to find your perfect startup model. You'll learn things such as identifying your unique entrepreneurial type, creating a great product, building a great team, finding funding, and scaling - all in addition to the elements essential to crafting a roadmap that fits you and your business. Drawing from their extensive experience working with startups, Steve Fisher and Ja-Nae Duane offer expert advice on dealing with the challenges and opportunities that accompany every type of new business. The authors include illustrative business examples from companies such as TechStars and 500 Startups, as well as interviews with over 40 entrepreneurs from across the globe. By following the accessible visual roadmap within, you'll discover how to build your own successful business plan for your unique dream. 978-93-5260-195-0

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100 Ways to Motivate Others: How Great Leaders can Produce Insane Results Without Driving People Crazy

]]> By Chandler, Steve.
New Delhi Rupa Publication India Pvt, Ltd 2016 .
220 , Based on years of successful workshops and personal coaching programmes, Steve Chandler and Scott Richardson provide us with a user-friendly and inspirational guide for executives and managers, and those aspiring to reach their level. 100 Ways to Motivate Others provides crucial insights into communication and rapid decision-making, the importance of personal self-leadership and physical energy. It also provides exciting new methods for enrolling clients and selling to customers in service-oriented ways that leave behind the old paradigm of manipulation and persuasion. 978-81-291-4005-0

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48 Hour Start-Up: From Idea to Launch in 1 Weekend

]]> By Doherty, Fraser.
Noida Harper Collins Publishers India 2016 .
208 , Fraser Doherty’s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune? In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too. By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to: • Come up with a business idea without the guesswork • Create a kick-ass brand, website and on-line marketing campaign • Promote your product 48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for • Young entrepreneurs • Students learning about start-ups • Established entrepreneurs looking for shortcuts • Teams within corporates who want to create a more innovative and competitive environment 978-0-00-819668-4

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A Biography of Innovations: From Birth to Maturity

]]> By Gopalkrishnan, R.
Gurgaon Penguin Random House India Pvt. Ltd., 2017 .
197 , R. Gopalakrishnan, the bestselling author of The Case of the Bonsai Manager, explores how concepts turn into ideas, which then become prototypes, models and products. Defining thought as the ancestor of innovation; as without thought, there could be no innovation, he explores the impending questions such as - What happens next? How can you take on challenges and keep your ideas relevant? The Biography of Innovation is the definitive book on the life cycle of new ideas and transformations. 978-0-670-08989-5

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Achieving High Performance: How to Apply Winning Principles of Sports Coaching in Your Organization

]]> By Eldridge, Murray.
New Delhi Rupa Publication India Pvt, Ltd 2018 .
197 , Achieving High Performance seeks to answer a key question: ‘Are leaders getting the same performance out of their “followers” at work as coaches get out of their athletes in sports?’ If not, why? By combining current ideas of leadership in business with relevant elements of modern coaching in sports, the book shows that high performance 978-81-291-5085-1

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Alibaba: The House That Jack Ma Built

]]> By Clark, Duncan.
Noida Harper Collins Publishers India 2016 .
287 , In just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world. The company’s $25 billion IPO in 2014 was the world’s largest, valuing the company more than Facebook or Coca Cola. Alibaba today runs the e-commerce services that hundreds of millions of Chinese consumers depend on every day, providing employment and income for tens of millions more. A Rockefeller of his age, Jack has become an icon for the country’s booming private sector, and as the face of the new, consumerist China is courted by heads of state and CEOs from around the world. Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own first-hand experience of key figures integral to Alibaba’s rise to create an authoritative, compelling narrative account of how Alibaba and its charismatic creator have transformed the way that Chinese exercise their new found economic freedom, inspiring entrepreneurs around the world and infuriating others, turning the tables on the Silicon Valley giants who have tried to stand in his way. Duncan explores vital questions about the company’s past, present, and future: How, from such unremarkable origins, did Jack Ma build Alibaba? What explains his relentless drive and his ability to outsmart his competitors? With over 80% of China’s e-commerce market, how long can the company hope to maintain its dominance? As the company sets its sights on the country’s financial and media markets, are there limits to Alibaba’s ambitions, or will the Chinese government act to curtail them? And as it set up shop from LA and San Francisco to Seattle, how will Alibaba grow its presence and investments in the US and other international markets? Clark tells Alibaba’s tale within the wider story of China’s economic explosion—the rise of the private sector and the expansion of Internet usage—that haver powered the country’s rise to become the world’s second largest economy and largest Internet population, twice the size of the United States. He also explores the political and social context for these momentous changes. An expert insider with unrivaled connections, Clark has a deep understanding of Chinese business mindset. He illuminates an unlikely corporate titan as never before, and examines the key role his company has played in transforming China while increasing its power and presence worldwide. 978-0-06-241340-6

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An Unfinished Agenda: My Life in the Pharmaceutical Industry

]]> By Reddy, K Anji.
Gurgaon Penguin Random House India Pvt. Ltd., 2015 .
270 , From his birth in a village in Andhra to founding and running Dr. Reddy's Laboratories, now one of India's largest pharmaceutical enterprises, Dr. K. Anji Reddy's journey makes for an inspiring story. That story is told rivetingly in his own words in his memoir, An Unfinished Agenda. Dr. Anji Reddy became an entrepreneur at a time when India was woefully short of technology to manufacture many basic medicines. Then, in barely three decades, the Indian pharmaceutical industry had grown to the point that India not only became self sufficient in medicine but also a supplier of affordable generic medicines to the world. Dr. Anji Reddy provides a ringside view of this remarkable transformation, with fascinating anecdotes about those who made it happen. The history of modern medicine is a gripping story of triumphs and failures. An Unfinished Agenda takes the reader on a whirlwind tour of the science of medicine over the last hundred years and reminds us of the stark challenges that remain. 978-0-670-08780-8

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Arise, Awake: The Inspiring stories of 10 Young Entrepreneurs Who Graduated From College into a Business of Their Own

]]> By Bansal, Rashmi.
New Delhi Westland Publications Pvt. Ltd. 2015 .
183 , rise, Awake, by Rashmi Bansal, brings you the inspiring stories of 10 young entrepreneurs who graduated from college and established businesses of their own. These are the stories of young visionaries who turned their backs on lucrative placements in order to pursue dreams of their own. 978-93-84-03087-2

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Attitude Is Everything: Change Your Attitude…Change Your Life!

]]> By Keller, Jeff.
Noida Harper Collins Publishers India 2017 .
128 978-93-5177-207-1

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Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies

]]> By Gerber, Michael E..
New York Harper Collins Publishers 2009 .
266 , These words have been defining the life of Michael E. Gerber, bestselling author and international small business guru, since before 1977—when he created E-Myth Worldwide to transform the way that small business owners can grow their companies. Now he's created the Dreaming Room, the place where entrepreneurs and future entrepreneurs come to discover how to make their dreams a reality. In Awakening the Entrepreneur Within, Michael will help you shape your dream into a viable, economically successful company. He writes, "It is time to dream. It is time to care about something bigger than you. It is time to imagine something sorely needed in the world—the world you live in—that somebody would pay to have. It is time to look around you and ask yourself, 'What's missing in this picture?'" If you see something missing in your world, join Michael E. Gerber in the Dreaming Room and awaken the entrepreneur within you. 978-0-06-231289-1

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Bandhan: The Making of a Bank

]]> By Bandyopadhyay, Tamal.
Gurgaon Penguin Random House India Pvt. Ltd., 2016 .
351 , This is the story of Bandhan, the only bank that emerged in eastern India after Independence. Founded by the son of a sweet vendor, with a mere Rs 2 lakh, the sum total of his life savings. On 17 June, 2015, Chandra Shekhar Ghosh stepped out of the Reserve Bank of India building in Mumbai with the much-coveted banking licence, beating some of the country's top corporate houses. This moment compensated for all the frustrations that had come along the way. A year later, Bandhan Bank was launched with 6.7 million small borrowers. So, how did Ghosh build India's biggest MFI from scratch and then, along with his team, transform it into a universal bank? Bandhan: The Making of a Bank chronicles that journey. This is also Ghosh's personal story-of a boy growing up in small-town Agartala struggling with poverty, but relentless in his ambition to make it big. He battles competition, hostile moneylenders, a tough economic climate and the perpetual lack of resources. Nobody in India perhaps knows better than him the psyche of a small borrower and the alchemy of doing business with the poor, profitably. This is one of India's biggest entrepreneurial stories." 978-81-8400-498-4

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Before You Start Up: How to prepare to make your startup dream a reality

]]> By Goyal, Pankaj.
New Delhi Fingerprint Publishing 2018 .
199 978-81-7599-440-9

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Believe in Yourself

]]> By Murphy, Joseph.
New Delhi Manjul Publishing House 2018 .
73 , In this book, Dr. Joseph Murphy, one of the pioneers pf the human potential movement, shows you how to make your dreams come true to achieve great success in your life. Each one of us has immense inborn potential. With the right mental attitude: you have what it takes to succeed - you can stimulate your conscious mind-the engine that energizes you subconscious mind. This, in turn , is the engine that will so the actual work of starting you on the path of accomplishing your ambitions and aspirations to their fullest. You'll learn how achievers in diverse fields- poets, artists, inventors and entrepreneurs have implemented their dreams and ideas to attain rewarding and profitable goals by programming their subconscious mind, and how you can easily apply the same techniques to enrich your life, too. 978-81-8322-509-0

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Bhujia Barons: The Untold Story of How Haldiram Built a Rs.5000-crore empire

]]> By Kumar, Pavitra.
Gurgaon Penguin Random House India Pvt. Ltd., 2016 .
219 , In the early twentieth century, a young man, Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldiram’s empire has revenue much greater than that of McDonald’s and Domino’s combined. In Bhujia Barons, Pavitra Kumar tells the riveting story of the Agarwal family in its entirety—a feat never managed before. It begins in dusty, benign Bikaner and traces the rise and rise of this home-grown label, now one of the most-recognized Indian brands in the world. The Haldiram’s story is not an average business story—it’s chock-full of family drama, with court cases, jealousy-fuelled regional expansion, a decades-old trademark battle, and a closely guarded family secret of the famous bhujia. Fast-paced and captivating, this book provides a delicious look into family business dynamics and the Indian way of doing business. 978-81-840-0755-8

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Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers

]]> By Osterwalder, Alexamder .
New Delhi Wiley India Pvt. Ltd. 2018 .
276 , Disruptive new business models for winning in changing markets are the critical need of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation. It offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing new business models. Business Model Generation is a practical, inspiring handbook for anyone striving to improve their core approach to doing business--or craft a new one. 978-81-265-3367-1

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Click: The Amazing story of India's E-Commerce Boom and Where It's Headed

]]> By Bhanver, Jagmohan .
Gurugram Hachette Book Publishing India Pvt. Ltd. 2017 .
310 , A sharp study of the evolution of the ecommerce sector in India and how it is reshaping the way we do business Whether we’re hailing a cab or ordering food, buying groceries or shopping for clothes, booking a hotel or finding the right doctor – our lives today are lived online. For a population with severe trust issues with online payments, Indian consumers have embraced ecommerce with phenomenal enthusiasm in the past few years. In turn, an incredible number of ecommerce companies operate here today, the more successful among them disrupting business paradigms and changing the way products and services are bought, sold and consumed in the country. Just how has this transformation come about? Through the stories of eight players that have experienced the incredible highs and lows that the industry has witnessed – Flipkart, Snapdeal, MakeMyTrip, Pepperfry, Just Dial, redBus, InMobi, Paytm – this book unravels the incredible story of the evolution of e-commerce in India. Tracing the first sparks that led young, intrepid entrepreneurs to set up these exciting ventures, the book examines how their business models have changed since they began operations; analyses the innovations and strategies that paid off for them and documents the rapidly changing trends in investment, sales and marketing that have shaped their fortunes. Taking into account the recent rumblings that have shaken the industry – from competitive pricing and discount wars to devaluation of former star companies to new and stringent government regulations – Click! presents a long view of where the industry is headed and presents an incisive vision of it that is both inspirational and cautionary. 978-93-5195-237-4

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Competitive Strategy: Techniques for Analyzing Industries and Competitors

]]> By Porter, Michael E..
New York Free Press 1980 .
396 , The Competitive Strategy: Techniques For Analyzing Industries And Competitors is an informative and comprehensive book that delves into the theory, practise, and teaching of business strategies all over the world. Simple yet impactful, the author analyses the complexities of the industrial world, and its cutthroat competition in five underlying forces. These forces are the threat of new entrants, the bargaining power of customers and that of suppliers, the imminent threat of substitute products or services and the intensity of competitive rivalry. The author asserts that thinking about a company’s competitive strategy explicitly is crucial, because it aligns the individual functional departments of the organisation, to a set of common goals and objectives. So, a framework is created for analysing the industry and predicting its evolution in the future. The author also introduces three strategies which account for powerful competitive tools - differentiation, lowest cost, and focus. The text in this book is segregated into three parts, the first evaluates a general analytical framework in order to correctly analyse the structure of an industry and its competitors. The second part is dedicated to implementing this framework to a wide array of industries and environments. 978-0-7432-6088-6

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Corporate Guru Dhirubhai Ambani

]]> By Tiwari, Prateeksha M..
New Delhi Diamond Pocket Books (P) Ltd. 2018 .
166 , Corporate Guru Dhirubhai Ambani Biography Book 978-81-288-2428-9

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Creating a Business Plan for Dummies: A Wiley Brand

]]> By Curtis, Veechi.
New Delhi Wiley India Pvt. Ltd. 2014 .
362 , Creating a Business Plan for Dummies covers everything you need to know. Figure out whether your business idea is likely to work, how to identify your strategic advantage and what you can do to gain an edge on the competition. Discover why a business plan doesn't have to be a thirty-page document that takes days to write but can be a simple process that you do in stages as you work through your business concept. Learn how to prepare an elevator pitch, create a start-up budget and create realistic sales projections. Discover how to predict and manage expenses, and assemble a financial forecast that enables you to calculate your break-even. 978-81-265-5448-5

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Creating Business Plans: Gather your resources Describe the opportunity Get buy-in

]]> By Harvard Business Review Press.
Bostan Harvard Business School Publishing Corporation 2014 .
141 978-1-62527-222-5

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