/cgi-bin/koha/opac-search.pl?q=ccl=au%3A%22Gupta%2C%20S%20L%20%22&sort_by=relevance&format=rss 2 0 20 ISBN:978-1-25-900503-9 /cgi-bin/koha/opac-detail.pl?biblionumber=1774 ]]> By Gupta, S L .
New Delhi Tata McGraw Hill Education Pvt. Ltd. , "This book is designed to discuss in a lucid and easy-to-understand manner, the theory as well as applied aspects of business research. With many examples from the Indian context and a number of application exercises covering various research tools and techniques, it will fulfill the requirements of the students as well as teachers of the subject. Designed to serve primarily as a text-book for business management students, it will also be useful as reference book by practicing managers and researchers in various fields." 978-1-25-900503-9

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]]> /cgi-bin/koha/opac-detail.pl?biblionumber=1774 ISBN:978-81-7466-345-6 /cgi-bin/koha/opac-detail.pl?biblionumber=1803 By Gupta, S L .
New Delhi Excel Books 2018 .
596 , Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner. 978-81-7466-345-6

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