Failing To Succeed: The story of India's First e-commerce company
Material type:
TextPublisher number: Allied Informatics, Jaipur | 2018-19Publication details: New Delhi Rupa Publication India Pvt, Ltd 2017Description: 205ISBN: - 978-81-291-4802-5
- 381.1420954 VAI
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
BSDU Knowledge Resource Center, Jaipur General Stacks | 381.1420954 VAI (Browse shelf(Opens below)) | Available | 017525 |
n 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India’s first e-commerce company. Yet, years later, when e-commerce was exploding in India—despite enjoying first-mover advantage—Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it ‘something else’? For the first time ever, Vaitheeswaran reveals that it was […]
Contents:
1. The Click That Changed My Life
2. Starting Up
3. India's First B2C Pure-Play E-commerce Company
4. Growing-Up Pangs
5. Gong Offline: The Fabmall Story
6. Indiaplaza and the Art of E-Commerce
7. State of-the-Mart: Profiting from E-Commerce
8. Endgame: Failing to Succeed
There are no comments on this title.