Entrepreneurship: Launching New Ventures Introduces Readers To The Process Of Entrepreneurial Success And Shows Them How To Be Effective Every Step Of The Way.

Brief Contents:
Part 1 Decision to Become an Entrepreneur
chapter 1 Introduction to Entrepreneurship

Part 2 Developing Successful Business Idea
Chapter 2 Recognizing Opportunities and Generating Idea
Chapter 3 Feasibility Analysis
Chapter 4 Writing a Business Plan
Chapter 5 Industry and Competitor Analysis
Chapter 6 Developing an Effective Business Model

Part 3 Moving from an Idea to Entrepreneurial Firm
Chapter 7 Preparing the Proper Ethical and Legal Foundation
Chapter 8 Assessing a New Venture's Team
Chapter 9 Building a New Venture Team
Chapter 10 Getting Financing or Funding

Part 4 Managing and Growing an Entrepreneurial Firm
Chapter 11 Unique Marketing Issues
Chapter 12 The Importance of Intellectual Property
Chapter 13 Preparing for and Evaluating the Challenges of Growth
Chapter 14 Strategies for Firm Growth
Chapter 15 Franchising