| 000 | 01088nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c1486 _d1486 |
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| 003 | OSt | ||
| 005 | 20180709145819.0 | ||
| 008 | 180709b ||||| |||| 00| 0 eng d | ||
| 020 | _a81-203-1178-7 | ||
| 028 | _bProf S K Jhajharia | ||
| 040 |
_aBSDU _bEnglish _cBSDU |
||
| 082 |
_a658.8 _bKOT |
||
| 100 | _aKotler, Philip | ||
| 245 | _aMarketing Management | ||
| 250 | _b9th | ||
| 260 |
_aNew Delhi _bPrentice Hall of India Pvt. Ltd. _c1999 |
||
| 300 | _a789: I.33 | ||
| 500 | _aThe ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kotler underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance. | ||
| 650 | _aManagement | ||
| 942 |
_2ddc _cBK |
||