000			01852nam a22002297a 4500
999			_c1721 _d1721
003			OSt
005			20180910110716.0
008			180910b ||||| |||| 00| 0 eng d
020			_a978-93-25982-39-0
028			_bAllied Informatics, Jaipur _c5223 _d22/08/2018 _q2018-19
040			_aBSDU _bEnglish _cBSDU
082			_a001.42 _bCHA
100			_aChawla, Deepak
245			_aResearch Methodology: Concepts and cases
250			_b2nd
260			_aNoida _bVikas Publishing House Pvt. Ltd. _c2016
300			_a789
500			_aRESEARCH METHODOLOGY CONCEPT AND CASES provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers who need to make business sense of the data and information that is culled out through research groups. The conceptual base has been provided in comprehensive, yet simplistic detail, addressing even the minutest explanations required by the reader. The language maintains a careful balance between technical know-how and business jargon. Every chapter is profusely illustrated with business problems related to all domains-marketing, finance, human resource and operations. Thus, no matter what the interest area may be, the universal and adaptable nature of the research process is concisely demonstrated.
504			_aTable of Contents: 1. Research Process: Problem Definition, Hypothesis Formulation and Research Designs 2. Data Collection, Measurement and Scaling 3. Respondents Selection and Data Preparation 4. Preliminary Data Analysis and Interpretation 5. Advanced Data Analysis Techniques
700			_aSondhi, Neena
942			_2ddc _cBK