000			01427nam a22002417a 4500
999			_c1849 _d1849
003			OSt
005			20181029135338.0
008			181029b ||||| |||| 00| 0 eng d
020			_a978-93-325-5718-5
028			_bAllied Informatics, Jaipur _c5503 _d20/10/2018 _q2018-19
040			_aBSDU _bEnglish _cBSDU
082			_a658.8 _bKOT
100			_aKotler, Philip
245			_aMarketing Management
250			_b15th
260			_aNoida _bPearson India Education Services Pvt. Ltd. _c2018
300			_a121
500			_aThe world of marketing is changing everyday - and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management, 15 / e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
504			_aContents: Part 1 Understanding Marketing Management Part 2 Capturing Marketing Insights Part 3 Connecting with Customers Part 4 Building Strong Brands Part 5 Creating Value Part 6 Communicating Value Part 7 Delivering Value Part 8 Conducting Marketing Responsibly for Long-Term
650			_aManagement
700			_aKeller, Kevin Lane
942			_2ddc _cBK