000			01940nam a22002057a 4500
999			_c1850 _d1850
003			OSt
005			20181029153013.0
008			181029b ||||| |||| 00| 0 eng d
020			_a978-93-325-8710-6
028			_bAllied Informatics, Jaipur _c5503 _d20/10/2018 _q2018-19
040			_aBSDU _bEnglish _cBSDU
082			_a658.8 _bGUP
100			_aGupta, Prachi and Others
245			_aMarketing Management: Indian Cases
260			_aNoida _bPearson India Education Services Pvt. Ltd. _cc2018
300			_a23.6; E.7
504			_aContents: Case 1 MTR FOODS- A Marketing Marvel Case 2 Customer Value- Explored, created, communicated & Delivered Case 3 Customer Loyalty- The Ultimate Objective of Every marketer Case 4 Starbucks India: The Human coffee Experience Case 5 The Techy Amazon Insight Case 6 Consumer Behaviour- Its Wide Facets and Deep Implications Case 7 Zicom- Leveraging Corporate Trust and Technical Strengths in the B2B Market Case 8 Facebook: Business Connections in India and china Case 9 Who will buy XYLO- Mahindra and Mahindra Case 10 Kellogg's Cornflakes in India: Finding a Platform that connects Case 11 Nivea- managing the Legacy Brand Case 12 The Call of the Competition Case 13 Fevicol- The Iconic Bond Case 14 Designing and managing Services Case 15 Aaschi masala- Entering the North Indian masala Category Case 16 SLICEROOMS: A Slice of Time, A Cut of Profits Case 17 Oreo in India- Launching and Establishing a Global Brand In India Using Integrated marketing communications Effectively Case 18 Wonder Cement- Building a Strong Brand Through Case 19 A case study on direct marketing of wedding returns gifts Case 20 Selling Process in Animal Nutrition and Health Industry Case 21 Amazon.com Adaptts its Retail Business in India Case 22 E-Marketing Models: Retailers Perspectives A Case of Groupon Case 23 Unilever: Working Beyond the Horizon
650			_aManagement
942			_2ddc _cBK