000			01842nam a22002417a 4500
999			_c1890 _d1890
003			OSt
005			20181112125414.0
008			181112b ||||| |||| 00| 0 eng d
020			_a978-81-203-3727-5
028			_bAllied Informatics, Jaipur _c5555 _d29/10/2018 _q2018-19
040			_aBSDU _bEnglish _cBSDU
082			_a658.575 _bCHA
100			_aChaturvedi, Mukesh
245			_aManaging Innovation and New Product Development: Concepts and cases
260			_aDelhi _bPHI Learning Pvt. Ltd _c2009
300			_a271
504			_acontents Preface 1. MANAGING INNOVATIONS: An Introduction 2. INNOVATION MANAGEMENT: Major Challenges 3. INNOVATIONS MANAGEMENT PROCESS 4. INNOVATION MANAGEMENT OF NEW PRODUCT DEVELOPMENT FUNCTION 5. ORGANIZING FOR NEW PRODUCT DEVELOPMENT 6. GENERATION, SCREENING AND DEVELOPMENT OF NEW PRODUCT DEVELOPMENT 7. ECONOMIC ANALYSIS: Evaluation of Portfolio of Products or Projects 8. TEST MARKETING 9. PRODUCT LAUNCH 10. ADOPTION PROCESS: Diffusion of Innovations 11. MANAGING INNOVATION IN SERVICES Index
520			_aThe book presents a framework for a new product development, laying emphasis on generic concepts and processes, which are useful and profitable for small and large organizations including the multinationals. The book highlights the innovation theories that are helping service sector companies to prosper and excel in their fields. It also provides a mathematical formula for students to calculate sales-estimation of first-time-sales of a new product. The Ten Case Studies on real-life products from the Indian market enrich the text and enable students to fully understand innovative techniques that help increase the potential and market value of an established product.
650			_aManagement
700			_aKumar, Aseem
700			_aRahul, Manmohan
942			_2ddc _cBK