000			03151nam a22002657a 4500
999			_c1908 _d1908
003			OSt
005			20181126121731.0
008			181113b ||||| |||| 00| 0 eng d
020			_a978-81-265-5307-5
028			_bAllied Informatics, Jaipur _c5555 _d29/10/2018 _q2018-19
040			_aBSDU _bEnglish _cBSDU
082			_a658.4012 _bOST
100			_aOsterwalder, Alex
245			_aValue Proposition Design: How to create products and services customers want. Get Started with
260			_aNew Delhi _bWiley India Pvt. Ltd. _c2018
300			_a290
504			_aContents: 1. Canvas Customer Profile Value Map Fit 2. Design Prototyping Possibilities Starting Points Understanding Customers Making Choices Finding the Right Business Model Designing in Established organizations 3. Test What to test Testing step-by-step Experiment Library Bringing It all together 4. Evolve Create Alignment measure & Monitor Improve Relentlessly Reinvent Yourself constantly Taobao: Reinventing (E) Commerce Glossary Core Team Prereaders Bios Index
520			_aValue Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design complements and perfectly integrates with the ”Business Model Canvas” from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.
650			_aManagement
650			_aEntrepreneurship
700			_a Pigneur, Yves
700			_aBernarda, Greg
700			_aSmith, Alan
942			_2ddc _cBK