000 02253nam a22002297a 4500
999 _c1914
_d1914
003 OSt
005 20181126121939.0
008 181115b ||||| |||| 00| 0 eng d
020 _a978-0-00-819668-4
028 _bAllied Informatics, Jaipur
_c5606
_d13/11/2018
_q2018-19
040 _aBSDU
_bEnglish
_cBSDU
082 _a658.11
_bDOH
100 _aDoherty, Fraser
245 _a48 Hour Start-Up: From Idea to Launch in 1 Weekend
260 _aNoida
_bHarper Collins Publishers India
_c2016
300 _a208
500 _aFraser Doherty’s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune? In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too. By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to: • Come up with a business idea without the guesswork • Create a kick-ass brand, website and on-line marketing campaign • Promote your product 48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for • Young entrepreneurs • Students learning about start-ups • Established entrepreneurs looking for shortcuts • Teams within corporates who want to create a more innovative and competitive environment
504 _aContents: One Weekend Coming Up with an Idea A Journey of a Thousand Miles... The Product Creating a Kick-Ass Brand Dot.com from Day one Finding Your First Customer What Next? Resources, Links, Tools, Places to Go, Things to Read
650 _aManagement
650 _aEntrepreneurship
942 _2ddc
_cBK