000 01493nam a22002297a 4500
999 _c1916
_d1916
003 OSt
005 20181115151534.0
008 181115b ||||| |||| 00| 0 eng d
020 _a978-0-670-08989-5
028 _bAllied Informatics, Jaipur
_c5606
_d13/11/2018
_q2018-19
040 _aBSDU
_bEnglish
_cBSDU
082 _a658.5
_bGOP
100 _aGopalkrishnan, R
245 _aA Biography of Innovations: From Birth to Maturity
260 _aGurgaon
_bPenguin Random House India Pvt. Ltd.,
_c2017
300 _a197
500 _aR. Gopalakrishnan, the bestselling author of The Case of the Bonsai Manager, explores how concepts turn into ideas, which then become prototypes, models and products. Defining thought as the ancestor of innovation; as without thought, there could be no innovation, he explores the impending questions such as - What happens next? How can you take on challenges and keep your ideas relevant? The Biography of Innovation is the definitive book on the life cycle of new ideas and transformations.
504 _aContents: Introduction Fertilization: A concept gets Fertilized in the Brain Birth: An Idea is Born Out of this Concept Infancy: A Prototype That Expresses the Idea Childhood: A Model Shaped out of This Prototype Adolescence: A product shaped from this Model Young Adult: The Product competes to grow Maturity: Challenged to change Ageing: The struggle for Relevance
650 _aManagement
650 _aEntrepreneurship
942 _2ddc
_cBK