000 02069nam a22002417a 4500
999 _c1928
_d1928
003 OSt
005 20181121135722.0
008 181121b ||||| |||| 00| 0 eng d
020 _a978-81-265-3367-1
028 _bAllied Informatics, Jaipur
_c5606
_d13/11/2018
_q2018-19
040 _aBSDU
_bEnglish
_cBSDU
082 _a658.4012
_bOST
100 _aOsterwalder, Alexamder
245 _aBusiness Model Generation: A Handbook for Visionaries, Game Changers and Challengers
260 _aNew Delhi
_bWiley India Pvt. Ltd.
_c2018
300 _a276
500 _aDisruptive new business models for winning in changing markets are the critical need of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation. It offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing new business models. Business Model Generation is a practical, inspiring handbook for anyone striving to improve their core approach to doing business--or craft a new one.
504 _aContents: Canvas. • Definition of a Business Model. • The 9 Building Blocks. • The Business Model Canvas. Patterns. • Unbundling Business Models. • The Long Tail. • Multi-Sided Platforms. • FREE as a Business Model. • Open Business Models. Design. • Customer Insights. • Ideation. • Visual Thinking. • Prototyping. • Storytelling • Scenarios. Strategy. • Business Model Environment. • Evaluating Business Models. • Business Model Perspective on Blue Ocean Strategy. • Managing Multiple Business Models. Process. • Business Model Design Process. Outlook. • Outlook. Afterword. Where did this book come from? References.
650 _aManagement
650 _aEntrepreneurship
700 _aPigneur, Yves
942 _2ddc
_cBK