000			02462nam a22002417a 4500
999			_c1937 _d1937
003			OSt
005			20181122154100.0
008			181122b ||||| |||| 00| 0 eng d
020			_a978-0-670-09017-4
028			_bAllied Informatics, Jaipur _c5606 _d13/11/2018 _q2018-19
040			_aBSDU _bEnglish _cBSDU
082			_a643.12092 _bJAG
100			_aJagannathan, T T
245			_aDisrupt and Conquer: How TTK Prestige Became a Billion-Dollar Company
260			_aGurgaon _bPenguin Random House India Pvt. Ltd., _c2018
300			_a218
500			_aThe TTK Group was founded in 1928 in Chennai (then Madras) by T.T. Krishnamachari, who later became a Union minister and held the portfolios of finance, industry and commerce for close to fifteen years. In this book, the current chairman T.T. Jagannathan, along with Sandhya Mendonca, takes us through the journey of this extraordinary company which fought off bankruptcy and rose like a phoenix to become a highly profitable, successful entity. What makes this story all the more startling is that T.T. Jagannathan is an accidental and reluctant businessman. He came into the profession very unexpectedly, and without any preparation, with neither an MBA nor having ever worked in the family business before having its very survival entrusted to him. Like a phoenix, the Group and its constituent companies, have risen from the ashes, many times over, to stand tall and proud. This is the story of a journey that began with early success and experienced catastrophic disasters, and set about turning its fortunes around in stunning comebacks, time and again. With invaluable business lessons, decades of experience and innovation distilled in these pages, Disrupt and Conquer is a must-read for aspiring entrepreneurs, executives and business leaders.
504			_aContents: 1. An Accidental King 2. The Founding Fathers 3A. A Thorny Baton 3B. An Anchor and a Guide 4. A Pressure Cooker Experience 5. The Invention That Saved Prestige 6. Disrupting The Old Order 7. Success and Crash 8. Transforming to Turnaround 9. Growing in Europe and at Home 10A. Cooking Up Inventions 10B. A Cook in the Top Job 11. Manufacturing Innovation 12. Marketing Love 13. Skore and More 14. Business Not as Usual 15. Professionals in Charge 16. A Social Conscience 17. The Karma of Business
650			_aEntrepreneurship
650			_aBiography
700			_aMendonca, Sandhya
942			_2ddc _cBK