000			02424nam a22002297a 4500
999			_c1963 _d1963
003			OSt
005			20181127112755.0
008			181127b ||||| |||| 00| 0 eng d
020			_a978-81-722-3774-5
028			_bAllied Informatics, Jaipur _c5606 _d13/11/2018 _q2018-19
040			_aBSDU _bEnglish _cBSDU
082			_a338.064 _bMUN
100			_aMunshi, Porus
245			_aMaking Breakthrough Innovation Happen: How Eleven Indians Pulled off the Impossible
260			_aNoida _bHarper Collins Publishers _c2018
300			_a236
504			_aContents: 1. The Dynamics of Breakthrough Innovation Section I Setting and Orbit-Shifting Challenge 2. Dainik Bhaskar: No. 1 From Day One 3. Aravind Eye Hospital: Making a Dent in Global Blindness Section II: Challenging The Establishment Through a Breakthrough Insight 4. Cavinkare: Giving Giants Colds 5. ITC-IBD: Blowing Up the Business Model 6. Bosch India: Innovation Blowback into Europe Section III Enrolling To a Cause 7. Trichy Police: Shifting Policing Paradigms 8. Chola Vehicle Finance: Removing Escape Buttons 9. Titan Edge: Beating Deference Section IV: Combating Dilution 10. Shantha Biotech: Unleashing Biotechnology in India 11. The Surat Transformation: Urban Renewal 12. Su-Kam: Creating an Industry
520			_aIndia is known as a country not of innovation but of improvisation-or ‘Jugaad’, as they say in Hindi. But that has begun to change. We have enough examples in this country of people who have turned industry norms upside down to pull off the impossible in their fields. Eleven such case studies are featured in the book, including: Titan, which came out with the slimmest water-resistant watch in the world; Su-Kam, a power backup company that did not fit into an existing industry but ended up creating a new one; Shantha Biotech, which developed a low-cost Hepatitis-B vaccine and ushered in the biotechnology age in India; Trichy Police, which rewrote policing paradigms to nip extremism and crime in the bud, thus transforming the city. Through the breakthroughs achieved by these organizations, Porus Munshi shows that to do what is considered ‘impossible’ in your particular industry, you have to be subversive and think differently. In the process, if the existing business model needs to be turned on its head, then so be it!
650			_aEconomics
650			_aEntrepreneurship
942			_2ddc _cBK