000			02198nam a22002177a 4500
999			_c1980 _d1980
003			OSt
005			20181128120348.0
008			181128b ||||| |||| 00| 0 eng d
020			_a978-0-143-42896-1
028			_bAllied Informatics, Jaipur _c5606 _d13/11/2018 _q2018-19
040			_aBSDU _bEnglish _cBSDU
082			_a070.43 _bKAN
100			_aKannan, Indira
245			_aNetwork 18: The Audacious Story of a Start-up That Became a Media Empire
260			_aGurgaon _bPenguin Random House India Pvt. Ltd., _c2016
300			_a319
500			_aAs Indians got their first taste of satellite television during the first Gulf War, Raghav Bahl saw his future in the signals flickering across the small screen. Armed with burning ambition, keen business sense and amazing audacity, he assembled a group of talented professionals and rank beginners to launch one of India’s earliest start-up success stories. Starting from a small room in New Delhi’s Safdarjung Enclave, Television Eighteen (TV18) grew into Network18, one of India’s biggest media conglomerates spanning television, print, films, the Internet, business and general news, drama and entertainment. In less than two decades filled with excitement, adventure and frequent crises, Network18 launched pioneering properties, television and film careers and racked up partnerships with blue-chip media brands like CNBC, CNN and Viacom. But a mix of hubris, overreaching and external factors set it up for a free fall. This is a story of brilliant ideas, severe setbacks, naked aggression, spectacular victories and fatal flaws. It’s a story of a media empire that could only have been Made in India.
504			_aContents: Part I 1. Lessons from a Legend 2. Small Screen, Big Dreams 3. He Needs to Be the Boss 4. A Leap of Faith 5. A Family of Friends 6. Problems of Plenty 7. Always Ahead of the Times 8. Hot, Hot, Hot 9. Snakes and Ladders Part II 10. A Channel Is Born 11. Murdoch's Long Shadow 12. Making News 13. Ambition, Aggression, Audacity 14. The Year of Living Dangerously 15. Hits and Misses 16. Going, Going... 17. A White Knight? 18. Over and Out
650			_aJournalism
942			_2ddc _cBK