000 02499nam a22002297a 4500
999 _c1995
_d1995
003 OSt
005 20181130163448.0
008 181130b ||||| |||| 00| 0 eng d
020 _a978-93-5264-477-3
028 _bAllied Informatics, Jaipur
_c5606
_d13/11/2018
_q2018-19
040 _aBSDU
_bEnglish
_cBSDU
082 _a658.06
_bPAU
100 _aPaul, Soum
245 _aFlight of the Unicorns: Lessons from India's startup bubble
260 _aNoida
_bHarper Collins Publishers India
_c2017
300 _a202
504 _aContents: 1. Rise and Fall of the Indian Startup Ecosystem Early Years: Y2K and After What the Early years Felt Like redBus and Its Success Other Early Pioneers Going Global from India The Aggregators Emerge The Years of Startup Drama: 2015-16 Fractures A Call for Protectionism The Silver Lining 2. Trends and New Rules of the Game Back to Fundamentals What is a Startup? Revisiting the Startup Stack The Founder and the Team India-first vs Global-first India's Consumer and Informal Sector Working with Indian SMEs The B2c vs B2B Debate Some Early Questions Discovering Repeatable Transactions Inside-out vs Outside-in Innovation Building Lean Startups and India-specific Problems The Indian Challenge: Healthcare The Indian Challenge: Financial Inclusion The Indian Challenge: Education Keeping up with the Future Epilogue 3. Case Studies A Lesson from Brazil in Going Global An Indonesian Success story Notes Bibliography
520 _aThe years 2015 and 2016 were watershed years in the history of the Indian startup ecosystem. Not only did the word ‘startup’ enter common parlance as large sums of money were poured in, several firms also achieved the fabled ‘unicorn’ status of billion-dollar valuation. However, immediately afterwards, the exuberance disappeared as the bubble burst and the very viability of these celebrated ventures came into question. And with it, began a new era. In Flight of the Unicorns, Soum Paul takes a deep dive into the trajectory of Indian startups in the recent past and explores the trials and tribulations of starting up. Through the voices of many innovators, entrepreneurs and investors, he studies the patterns in successes and parallels from other emerging markets. He builds on theories around what works and what doesn’t, and paints a vision for the future of startups in this part of the world
650 _aManagement
650 _aEntrepreneurship
942 _2ddc
_cBK