| 000 | 01421nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c2040 _d2040 |
||
| 003 | OSt | ||
| 005 | 20181205161115.0 | ||
| 008 | 181205b ||||| |||| 00| 0 eng d | ||
| 020 | _a978-93-325-1892-6 | ||
| 028 |
_bAllied Informatics, Jaipur _c5670 _d27/11/2018 _q2018-19 |
||
| 040 |
_aBSDU _bEnglish _cBSDU |
||
| 082 |
_a338.881724 _bPRA |
||
| 100 | _aPrahalad, C K | ||
| 245 | _aThe Fortune at the Bottom of the Pyramid: Eradicating poverty through profits | ||
| 260 |
_aNoida _bDorling Kindersley (India) Pvt. Ltd. _c2014 |
||
| 300 | _a360 | ||
| 504 | _aContents: Introduction: Private sector and poverty: Progress During 2004-2009 The Market at the Bottom of the Pyramid Products and services for the BOP BOP: A global opportunity The ecosystem for wealth creation Reducing corruption: Transaction governance capacity Development as Social Transformation CEO Reactions to the Concept and the Book Case: Jaipur Rugs: Connecting Rural India to Global Markets Case: Casas Bahia: Retail for the Poor Case: CEMEX: Homes for the Poor Case: Hindustan Unilever: Lifebuoy Soap Case: Hindustan Unilever: Iodized Salt Case: Jaipur Foot: Prosthetics for the Poor Case: Aravind Eye Care: The Most Precious Gift Case: ICICI: Financial services for the poor Case: ITC e-Choupal: Technology for the poor Case: Voxiva: Health Alerts for All | ||
| 650 | _aEconomics | ||
| 650 | _aEntrepreneurship | ||
| 942 |
_2ddc _cBK |
||