000 02287nam a22002657a 4500
999 _c2351
_d2351
003 OSt
005 20190829121205.0
008 190829b ||||| |||| 00| 0 eng d
020 _a978-0-07-015156-7
028 _bAllied Informatics, Jaipur
_c6544
_d26/08/2019
_q2019-20
040 _aBSDU
_bEnglish
_cBSDU
082 _a658.8
_bETZ
100 _aEtzel, Michael J.
245 _aMarketing
250 _b14th
260 _aChennai
_bMcGraw Hill Education (India) Pvt. Ltd.
_c2010; c2007
300 _a880
500 _aThis completely updated edition of the well-known text book on Marketing attempts to make the discussion contemporary. It features in-text and boxed examples that highlight global issues, ethics, and applied decision making. Other themes integrated within the text include technology, global marketing, customer relationship management, small business, and entrepreneurship. This special Indian edition adds local flavour to the text, making it even more interesting for the students and practitioners of marketing in India.
504 _aContents Part One: Nature And Scope Of Marketing 1. The Field of Marketing 2. The Dynamic Marketing Environment 3. Global Markets and Marketing Part Two: Identifying And Selecting Markets 4. Consumer Markets and Buying Behavior 5. Business Markets and Buying Behavior 6. Market Segmentation, Targeting and Positioning 7. Marketing Research and Market Information Part Three: Product 8. Product Planning and Development 9. Product-Mix Strategies 10. Brands, Packaging, and Other Product Features 11. Services Marketing Part Four: Price 12. Price Determination 13. Pricing Strategies Part Five: Distribution 14. Channels of Distribution 15. Retailing 16. Wholesaling and Physical Distribution Part Six: Promotion 17. Integrated Marketing Communications 18. Personal Selling and Sales Management 19. Advertising, Sales Promotion, and Public Relations Part Seven: Managing The Marketing Effort 20. Strategic Marketing Planning 21. Marketing Implementation and Evaluation 22. Marketing and the Information Economy
650 _aEntrepreneurship
700 _aWalker, Bruce J.
700 _aStanton, William J.
700 _a Pandit, Ajay
942 _2ddc
_cBK