000			01095nam a22002177a 4500
999			_c2598 _d2598
003			OSt
005			20200229093437.0
008			200121b ||||| |||| 00| 0 eng d
020			_a978-81-312-0915-8
028			_bAllied Informatics, Jaipur _c7099 _d16/01/2020 _q2019-20
040			_aBSDU _bEnglish _cBSDU
082			_a659.2930776 _bKOI
100			_aKolb, Bonita M.
245			_aTourism Marketing For Cities and Towns: Using Branding and events to attract tourists _cKolb, Bonita M.
260			_aNew Delhi _bElsevier Inc. _c2007
300			_a310
504			_aContents 1. Tourism to cites and Town 2.Marketing theory and The External Environment 3.Tourism Product Analysis 4.Strategic Analysis 5.Segmenting and Targeting Potential Tourists 6.Tourist Purchase Behavior 7.Tourism Research 8.Packaging the Tourism Product 9.Branding Tourism Destinations 10 Advertiseing and Public Relations 11.Sales Incentives, Direct marketing, and Website Development 12.Trade Promotion, Building,and Collaboration
650			_aHospitality
700			_aKolb, Bonita M.
942			_2ddc _cBK