000 01952nam a2200241Ia 4500
999 _c405
_d405
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005 20190305101201.0
008 170602s9999 xx 000 0 und d
020 _a9788120347502
028 _q2016
_bAllied Informatics, Jaipur
040 _bEnglish
_aBSDU
_cBSDU
082 _a658.421
_bNAN
100 _aNandan, H
245 0 _aFundamentals of Entrepreneurship
250 _a3rd
260 _bPHI Learning Pvt. Ltd.
_a Delhi
_c2015,c2013
300 _a267
500 _aThe new edition of this compact text continues to serve as an essential guide to students and entrepreneurs for establishing a new venture. The book shows the reader, in an easy to understand style, how to mobilize resources, how to tap market opportunities, how to conduct feasibility studies, and how to promote new ventures. Besides, the book discusses in detail the various techniques of product and process development and the method of product pricing. The book is intended primarily as a text for undergraduate students of commerce and undergraduate and postgraduate students of management. It would equally be useful for students pursuing diploma courses in entrepreneurial development. In addition, the book should prove extremely valuable and handy to anyone who wishes to launch his career as an entrepreneur.
504 _aContents Chapter 1 Concept of Entrepreneurship and the Entrepreneur Chapter 2 Different Forms of Entrepreneurship Chapter 3 Entrepreneurship—Roles in Different Environment Chapter 4 The Entrepreneur and the Law Chapter 5 Promotion of Venture Chapter 6 Financing New Ventures Chapter 7 Project Planning and Feasibility Studies Chapter 8 Product and Process Development Chapter 9 Product Pricing Chapter 10 Business Location Appendices References   Index
650 _aManagement
942 _2ddc
_cBK