000			02300nam a2200229Ia 4500
999			_c415 _d415
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020			_a9788120341562
028			_q2016 _bAllied Informatics, Jaipur
040			_bEnglish _aBSDU _cBSDU
082			_a658.11 _bRAI
100			_aRaichaudhuri, Anjan
245		0	_aManaging New Ventures : Concepts and Cases Management
260			_bPHI Learning Pvt. Ltd. _a Delhi _c2014,c2010
300			_a225
500			_aThis book not only introduces the fundamental concepts of entrepreneurship but also presents the critical issues that an entrepreneur needs to be familiar with for launching, nurturing, managing and harvesting new ventures. The book explains sequentially the life-cycle of a venture, and discusses topics such as opportunity identification, planning, start-up issues, managing growth and harvesting. Case studies are presented featuring real-life dilemmas faced by Indian entrepreneurs in the manufacturing and the service industries, to make the readers familiar with the eco-system confronting Indian entrepreneurs. The book is ideally suited for students who wish to venture into entrepreneurship as well as for professionals with interest in policy making, investing or consulting. Key Features : A list of learning objectives for each chapter and a set of questions at the end are given to assist students. Profiles of two leading entrepreneurs are given after each chapter to examine the relevance of the concepts discussed in the book. India-centred approach of this text makes it unique and interesting.
504			_aContents Preface Part A Chapter 1 Understanding Entrepreneurship Chapter 2 Identifying and Evaluating Opportunities Chapter 3 The Business Plan Chapter 4 Starting Up—Legal Issues Chapter 5 Starting Up—Financial Issues Chapter 6 Starting Up—The Human Angle Chapter 7 Venture Survival and Growth Chapter 8 Harvesting Part B Cases Case 1 Dutt’s Foundry—Part-I Case 2 Pantaloons & The Value Segment Case 3 Emmbee Forest Products Case 4 The Lemon Tree Story Case 5 Indian Alumina Case 6 The Kati Roll Company Case 7 Dutt’s Foundry—Part-II References • Index
650			_aManagement
942			_2ddc _cBK