000			02962nam a2200241Ia 4500
999			_c458 _d458
001			0001606
003			OSt
005			20190327092243.0
008			170602s9999 xx 000 0 und d
020			_a9788120349964
028			_q2016 _bAllied Informatics, Jaipur
040			_bEnglish _aBSDU _cBSDU
082			_a658.8 _bSRI
100			_aSrinivasan, R
245		0	_aCase Study in Marketing : The Indian Cintext
250			_a6th
260			_bPHI Learning Pvt. Ltd. _a Delhi _c2014
300			_a398
500			_aThis well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. NEW TO THE SEVENTH EDITION In the present edition, the following cases have been thoroughly updated: • Ace Designers • BEML • BHEL • BPL • Gillette India • Infosys • Oracle • SAP • Standard Chartered Bank • Taj West End • HMT Watches • HMT Machine Tools These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and inter-national business. The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices.
504			_aContents : Preface • Preface to the First Edition Introduction to Case Analysis Part I MARKETING Case 1 HMT: Machine Tools Division Case 2 Oilseeds Growers Cooperative Society Case 3 Retailing, Advertising, Marketing and Merchandising Services Case 4 HMT Watches Case 5 Bharat Heavy Electricals Limited Case 6 Bharat Earth Movers Limited Case 7 British Physical Laboratory Case 8 Indian Garments Case 9 IDE Drip Irrigation System for Microirrigation Case 10 Hindustan Unilever Limited Case 11 Retail Industry Part II INTERNATIONAL MARKETING Case 12 Infosys Technologies Limited Case 13 Oracle Financial Services Software Limited (Formerly known as i-Flex) Case 14 Gillette India Case 15 SAP India Case 16 Global Marketing in Wipro: Growing in Strength Case 17 Ace Designers Case 18 Mysore Sales International Limited Case 19 New Government Electric Factory Limited, Bengaluru Part III SERVICES MARKETING Case 20 Hotel Taj West End, Bengaluru Case 21 Standard Chartered Card: Credit Card of Standard Chartered Bank Case 22 Karnataka State Tourism Development Corporation Case 23 Hotel Ashok, Bengaluru Case 24 East-West Airlines: A Failed Experience Case 25 Sterling Holiday Resorts Case 26 Thomas Cook: To Be or Not to Be? Case 27 Namdhari’s Fresh Case 28 DaimlerChrysler Case 29 Charter Aviation Services Case 30 Café Coffee Day Case 31 3G Network in India Case 32 The Indian Airline Industry: Will the Flight be Smooth? APPENDIX National Tourism Policy 2002
650			_aManagement
942			_2ddc _cBK