000			01405nam a2200241Ia 4500
999			_c493 _d493
001			0001830
003			OSt
005			20190327153923.0
008			170602s9999 xx 000 0 und d
020			_a9789332558472
028			_q2016 _bAllied Informatics, Jaipur
040			_bEnglish _aBSDU _cBSDU
082			_a658.8 _bKOT
100			_aKotler, Philip
245		0	_aPrinciples of Marketing
250			_a15th
260			_bPearson Education _a New Delhi _c2016
300			_a732
500			_aIn a fast-changing, increasingly digital and social marketplace, it's more vital than ever for market ers to develop meaningful connections with their customers. Principles of Marketing, 15/e, helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.
650			_aMarketing
700			_a Armstrong, Gary
942			_2ddc _cBK