Tourism Marketing For Cities and Towns: Using Branding and events to attract tourists Kolb, Bonita M.

By:

Kolb, Bonita M

Contributor(s):

Kolb, Bonita M

Material type:

TextPublisher number: Allied Informatics, Jaipur | 2019-20Publication details: New Delhi Elsevier Inc. 2007Description: 310ISBN:

978-81-312-0915-8

Subject(s):

Hospitality

DDC classification:

659.2930776 KOI

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	BSDU Knowledge Resource Center, Jaipur General Stacks	659.2930776 KOI (Browse shelf(Opens below))	Available	018098

Contents
1. Tourism to cites and Town
2.Marketing theory and The External Environment
3.Tourism Product Analysis
4.Strategic Analysis
5.Segmenting and Targeting Potential Tourists
6.Tourist Purchase Behavior
7.Tourism Research
8.Packaging the Tourism Product
9.Branding Tourism Destinations
10 Advertiseing and Public Relations
11.Sales Incentives, Direct marketing, and Website Development
12.Trade Promotion, Building,and Collaboration

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