Marketing Research
Gupta, S L
Marketing Research - New Delhi Excel Books 2018 - 596
Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.
978-81-7466-345-6
Allied Informatics, Jaipur
Management
658.83 / GUP
Marketing Research - New Delhi Excel Books 2018 - 596
Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.
978-81-7466-345-6
Allied Informatics, Jaipur
Management
658.83 / GUP