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Marketing Research

By:

Gupta, S L

Material type:

TextPublisher number: Allied Informatics, Jaipur | 2018-19Publication details: New Delhi Excel Books 2018Description: 596ISBN:

978-81-7466-345-6

Subject(s):

Management

DDC classification:

658.83 GUP

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	BSDU Knowledge Resource Center, Jaipur General Stacks	658.83 GUP (Browse shelf(Opens below))	Available	017341

Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.

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