Marketing Management
Material type:
TextPublisher number: Allied Informatics, Jaipur | 2018-19Publication details: Noida Pearson India Education Services Pvt. Ltd. 2018Edition: 15thDescription: 121ISBN: - 978-93-325-5718-5
- 658.8 KOT
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
BSDU Knowledge Resource Center, Jaipur General Stacks | 658.8 KOT (Browse shelf(Opens below)) | Available | 017399 |
Browsing BSDU Knowledge Resource Center, Jaipur shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.8 ETZ Marketing | 658.8 GUP Marketing Management: Indian Cases | 658.8 KOT Marketing Management | 658.8 KOT Marketing Management | 658.8 KOT Marketing 4.0: Moving from Traditional to Digital | 658.8 SAX Marketing Management | 658.8 SAX Marketing Management |
The world of marketing is changing everyday - and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management, 15 / e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
Contents:
Part 1 Understanding Marketing Management
Part 2 Capturing Marketing Insights
Part 3 Connecting with Customers
Part 4 Building Strong Brands
Part 5 Creating Value
Part 6 Communicating Value
Part 7 Delivering Value
Part 8 Conducting Marketing Responsibly for Long-Term
There are no comments on this title.