It Happened In India: The story of Pantaloons, Big Bazaar, Central and the great Indian consumer

By:

Biyani, Kishore

Contributor(s):

Baishya,Dipayan

Material type:

TextPublisher number: Allied Informatics, Jaipur | 2018-19Publication details: New Delhi Rupa Publication India Pvt, Ltd 2018Description: 268ISBN:

978-81-291-1137-1

Subject(s):

DDC classification:

338.040954 BIY

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Item type	Current library	Call number	Status	Barcode
Books	BSDU Knowledge Resource Center, Jaipur General Stacks	338.040954 BIY (Browse shelf(Opens below))	Available	017543

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Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani s objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli. As large business houses enter the retail space, Kishore Biyani is not just concentrating on retail but aiming to capture the entire Indian consumption space. From building shopping malls, developing consumer brands to selling insurance, he is getting into every business where a customer spends her money.

Contents:
1. Made in India
2. Built from Scratch
3. Defying the Odds
4. The New, New Thing
5. For God, Country & Big Bazaar
6. Bollywood Calling
7. Business @ the Speed of Thought
8. The Pantaloon Way
9. The Business of Life
10. Who Says Elephants Can't Dance
Epilogue

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