The Fortune at the Bottom of the Pyramid: Eradicating poverty through profits
Material type:
TextPublisher number: Allied Informatics, Jaipur | 2018-19Publication details: Noida Dorling Kindersley (India) Pvt. Ltd. 2014Description: 360ISBN: - 978-93-325-1892-6
- 338.881724 PRA
| Item type | Current library | Call number | Status | Barcode | |
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Books
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BSDU Knowledge Resource Center, Jaipur General Stacks | 338.881724 PRA (Browse shelf(Opens below)) | Available | 017650 | |
CDs & DVDs
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BSDU Knowledge Resource Center, Jaipur Audio Visual | 338.881724 PRA (Browse shelf(Opens below)) | Not for loan | CD844 |
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| 338.7667832092 BOU The Man Behind The Wheel: How Onkar's Kanwar Created A Global Giant | 338.76887 FRI The Story of Nike | 338.776 BOD The Story of Coca Cola | 338.881724 PRA The Fortune at the Bottom of the Pyramid: Eradicating poverty through profits | 338.9270954 SIN Strategies for Sustainable Rural Development | 338.954 KAU Reforms, Rural Development and the Human Face | 338.971 MOH Indian Policy and Development: A manual for National Schemes and International Policies |
Contents:
Introduction: Private sector and poverty: Progress During 2004-2009
The Market at the Bottom of the Pyramid
Products and services for the BOP
BOP: A global opportunity
The ecosystem for wealth creation
Reducing corruption: Transaction governance capacity
Development as Social Transformation
CEO Reactions to the Concept and the Book
Case: Jaipur Rugs: Connecting Rural India to Global Markets
Case: Casas Bahia: Retail for the Poor
Case: CEMEX: Homes for the Poor
Case: Hindustan Unilever: Lifebuoy Soap
Case: Hindustan Unilever: Iodized Salt
Case: Jaipur Foot: Prosthetics for the Poor
Case: Aravind Eye Care: The Most Precious Gift
Case: ICICI: Financial services for the poor
Case: ITC e-Choupal: Technology for the poor
Case: Voxiva: Health Alerts for All
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