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The Fortune at the Bottom of the Pyramid: Eradicating poverty through profits

By: Material type: TextPublisher number: Allied Informatics, Jaipur | 2018-19Publication details: Noida Dorling Kindersley (India) Pvt. Ltd. 2014Description: 360ISBN:
  • 978-93-325-1892-6
Subject(s): DDC classification:
  • 338.881724 PRA
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Holdings
Item type Current library Call number Status Barcode
Books BSDU Knowledge Resource Center, Jaipur General Stacks 338.881724 PRA (Browse shelf(Opens below)) Available 017650
CDs & DVDs BSDU Knowledge Resource Center, Jaipur Audio Visual 338.881724 PRA (Browse shelf(Opens below)) Not for loan CD844

Contents:
Introduction: Private sector and poverty: Progress During 2004-2009
The Market at the Bottom of the Pyramid
Products and services for the BOP
BOP: A global opportunity
The ecosystem for wealth creation
Reducing corruption: Transaction governance capacity
Development as Social Transformation
CEO Reactions to the Concept and the Book
Case: Jaipur Rugs: Connecting Rural India to Global Markets
Case: Casas Bahia: Retail for the Poor
Case: CEMEX: Homes for the Poor
Case: Hindustan Unilever: Lifebuoy Soap
Case: Hindustan Unilever: Iodized Salt
Case: Jaipur Foot: Prosthetics for the Poor
Case: Aravind Eye Care: The Most Precious Gift
Case: ICICI: Financial services for the poor
Case: ITC e-Choupal: Technology for the poor
Case: Voxiva: Health Alerts for All

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