If you are looking for an engaging textbook, rich in learning features, which will help you to guide your students through the process of developing and launching a start-up, this is it. With his innovative New Venture Creation Framework, Paul Burns breaks the venture creation process up into three key phases: Research, Business Model Development, and Launch. At every stage crucial steps and considerations are revealed, providing comprehensive coverage of the subject. Practical advice is combined with academic research, enabling you to run a course which is both relevant and rigorous.

The second edition of this popular textbook is essential reading for any undergraduate or postgraduate course in new venture creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.

Contents
I. RESEARCH PHASE
Entrepreneurship
1. What you bring to entrepreneurship
Business idea
2. Finding your business idea
Industry and markets
3. Understanding your industry and markets
II. BUSINESS MODEL DEVELOPMENT PHASE
Market segments and value propositions
4. Structuring your business model
5. Crafting your value proposition and branding
Marketing plan
6. Developing your marketing mix
7. Communicating your value proposition
8. Scalability and growth
Operations plan
9. Legal foundations
10. Managing operations and risk
Resources
11. Managing and leading people
12. Financial resources
Financial plan
13. Preparing and using financial forecasts
III. LAUNCH AND VALIDATION PHASE
Business model and business plan
14. Preparing, using and validating the business plan