Managing Innovation and New Product Development: Concepts and cases

By:

Chaturvedi, Mukesh

Contributor(s):

Material type:

TextPublisher number: Allied Informatics, Jaipur | 2018-19Publication details: Delhi PHI Learning Pvt. Ltd 2009Description: 271ISBN:

978-81-203-3727-5

Subject(s):

Management

DDC classification:

658.575 CHA

Summary: The book presents a framework for a new product development, laying emphasis on generic concepts and processes, which are useful and profitable for small and large organizations including the multinationals. The book highlights the innovation theories that are helping service sector companies to prosper and excel in their fields. It also provides a mathematical formula for students to calculate sales-estimation of first-time-sales of a new product. The Ten Case Studies on real-life products from the Indian market enrich the text and enable students to fully understand innovative techniques that help increase the potential and market value of an established product.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	BSDU Knowledge Resource Center, Jaipur General Stacks		658.575 CHA (Browse shelf(Opens below))	Available	017459
Books	BSDU Knowledge Resource Center, Jaipur General Stacks		658.575 CHA (Browse shelf(Opens below))	Available	017460
Books	BSDU Knowledge Resource Center, Jaipur General Stacks	Not for Loan	658.575 CHA (Browse shelf(Opens below))	Not For Loan	017461

contents
Preface
1. MANAGING INNOVATIONS: An Introduction
2. INNOVATION MANAGEMENT: Major Challenges
3. INNOVATIONS MANAGEMENT PROCESS
4. INNOVATION MANAGEMENT OF NEW PRODUCT DEVELOPMENT FUNCTION
5. ORGANIZING FOR NEW PRODUCT DEVELOPMENT
6. GENERATION, SCREENING AND DEVELOPMENT OF NEW PRODUCT DEVELOPMENT
7. ECONOMIC ANALYSIS: Evaluation of Portfolio of Products or Projects
8. TEST MARKETING
9. PRODUCT LAUNCH
10. ADOPTION PROCESS: Diffusion of Innovations
11. MANAGING INNOVATION IN SERVICES
Index

The book presents a framework for a new product development, laying emphasis on generic concepts and processes, which are useful and profitable for small and large organizations including the multinationals. The book highlights the innovation theories that are helping service sector companies to prosper and excel in their fields. It also provides a mathematical formula for students to calculate sales-estimation of first-time-sales of a new product. The Ten Case Studies on real-life products from the Indian market enrich the text and enable students to fully understand innovative techniques that help increase the potential and market value of an established product.

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